🌟 Goodwork Success Stories - Q1 2025

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Facebook Ads & Content Strategist

‍for “Momtrepeneur” Community

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Who We Helped:  A founder-led business empowering mom entrepreneurs to build six- and seven-figure businesses. Launched in July 2023, the company generated $330K in 2024, with 11,100 Instagram followers and a 2,500+ subscriber email list. Their goal: $1M in revenue by 2026.

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What They Needed: The company was looking for a strategic marketer to manage paid social campaigns, lead content development, and grow their online community of mom entrepreneurs. The role included overseeing a $40–100 daily ad budget, creating lead magnets, producing engaging content, and optimizing campaign performance across platforms.

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What They’re Paying: ~CAD $632 (USD $470)/month (for Part-Time, 20 hrs/week)

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Who They Hired: A data-driven marketing strategist with a strong track record in paid media campaigns across Meta, Google, and LinkedIn. Their ability to reduce acquisition costs and optimize campaign performance made them a perfect fit to drive audience growth and lead generation for a fast-scaling coaching brand.

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• Country: India 🇮🇳
• Level: Intermediate
• Experience: 3+ years total | 2.3 years Marketing Associate | 11 months Performance Marketer | 6 months Head of Digital Marketing
• Skills: Paid media | Campaign optimization | Lead generation | Meta Ads | Content strategy | Cross-platform performance marketing
• Education: Master’s in Business Administration
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2 Sales & Client Success Coordinators
for Corporate Training Company

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Who We Helped:  A high-performance corporate events company specializing in team-building experiences, professional development, and strategic facilitation. They serve global clients, including Amazon, Google, Facebook, and Disney, delivering both virtual and in-person events. The company operates remotely with a team across the Philippines, Pakistan, and the USA.

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What They Needed: This fast-growing events company was looking for client-focused professionals to manage inbound sales, coordinate logistics across time zones, and deliver seamless experiences from inquiry to event wrap-up. The roles required strong communication, organization, and multitasking skills to support global B2B clients while working closely with the internal team.

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Who They Hired: 

1) B2B Sales Specialist: A highly organized and adaptable professional with a strong background in B2B sales, client success, and coordination. Their ability to manage fast-moving workflows and effectively communicate across teams made them a strong fit for the company's high-volume, client-facing environment.

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• Country: Pakistan 🇵🇰
• Level: Intermediate
• Experience: ~5.3 years total | 1.4 years Content Writer | 11 months Administrator | 7 months Collections Specialist | 11 months Coordinator | 1.4 years Virtual Associate
• Skills: Administrative support | Insurance claims | Spreadsheets | Client coordination | B2B communication
• Education: Master’s in Political Science

What They’re Paying: ~CAD $927–$975/month (USD $681–$717) (Full-Time, 40 hrs/week)

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Who They Hired: 

2) Senior Business Development Specialist: A senior-level sales professional with nearly a decade of experience driving revenue and leading business development teams. Their expertise in CRM systems, outbound strategy, and GTM execution made them a valuable addition to support the company’s growing sales pipeline and operational excellence.

• Country: Egypt 🇪🇬
• Level: Senior
• Experience: ~9+ years total | 2.3 years Senior Business Development Executive | 5.3 years Team Lead, Business Development | 4 months Outbound Sales Rep | 9 months Sales Development Rep | 9 months GTM Specialist
• Skills: Apollo | Sales leadership | CRM optimization | Lead generation | Sales growth | Sales strategy
• Education: Master’s in Business Administration

What They’re Paying: ~CAD $1,020–$1,088/month (USD $750–$800) (Full-Time, 40 hrs/week)

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Creative Producer

for Legal Marketing Firm

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Who We Helped:  A boutique marketing firm that helps Canadian law firms build thought leadership. They create blogs, newsletters, and social media content that make legal ideas easy to understand. The team is remote-first and based in Squamish, BC.

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What They Needed: This business was looking for a Creative Producer to produce high-quality social media graphics, Instagram Reels, and video content. The role also covered content strategy, brand consistency, email marketing, and ensuring compliance with legal marketing guidelines.

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What They’re Paying: ~CAD $1,013–$1,061/month (USD $750–$760) (Full-Time, 40 hrs/week)

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Who They Hired: A creative and data-conscious marketer with a strong foundation in design, video, and content strategy. Their experience across marketing, UI/UX, and content management made them an ideal fit for a role blending storytelling with strategy in the legal space.

• Country: Pakistan 🇵🇰
• Level: Intermediate
• Experience: ~2.5 years total | 1.6 years Marketing Associate | 8 months UI/UX Designer
• Skills: Analytics | Video editing | SEO | Blogs | Content management
• Education: Bachelor's in Communication and Design
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Paid Ads & Digital Marketing Specialist

for K-12 American Math EdTech

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Who We Helped:  An American SaaS edtech helping K–12 students strengthen foundational math skills through personalized learning. They serve schools and districts across the U.S., supporting core curriculum, intervention programs, and special education.

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What They Needed: The company was looking for a performance marketer to manage paid ad campaigns across Google, Meta, LinkedIn, and TikTok. The role focused on lead generation, campaign optimization, and supporting content marketing, email campaigns, and landing page updates—all while managing a USD $1,000/month ad budget.

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What They’re Paying: ~CAD $1,400 (USD $761)/month (Full-Time, 40 hrs/week)

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Who They Hired: A data-driven marketer with experience managing ad budgets ranging from $6,446 to $25,784, optimizing ROI, and executing cross-channel campaigns. Her expertise in paid media, A/B testing, and Google Ads made her a strong fit for this role.

• Country: India 🇮🇳
  Level: Intermediate
• Experience: 3.6 years total | 1.6 years Senior Associate | 2 years Advertising Sales Analyst‍
• Skills: Paid media | A/B testing | Google Ads | ROI optimization | Cross-channel campaigns
• ‍Education: Bachelor's in Business Administration & Management 
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Product Management Recruiter
for Silicon Valley Recruiting Startup

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Who We Helped:  A boutique search firm specializing in recruiting product management talent for early-stage startups (Seed to Series A) in the Bay Area and NYC. Founded by experienced product leaders, the firm combines structured recruiting methodology with product advising to help startups make critical first PM hires.

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What They Needed: The firm was looking for someone to manage end-to-end talent operations, including sourcing, candidate evaluation, outreach, and client presentations. The ideal hire would be skilled in LinkedIn boolean searches, structured assessment, and recruiting workflow management, with a deep understanding of product roles.

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What They’re Paying:  ~CAD $1,200 (USD $927–$963)/month (Full-Time, 40 hrs/week)

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Who They Hired: A product professional with strong technical skills, stakeholder management experience, and a sharp eye for documentation. With a background in both engineering and product management, they bring the ideal mix of technical insight and product understanding to assess talent and align with the needs of early-stage startups.

• Country: Pakistan 🇵🇰
• Level: Junior
• Experience: ~2.5 years total | 10 months Developer Advocate | 1.1 years Technical Project Manager | 10 months Associate Product Manager
• Skills: Product management | Technical communication | Stakeholder coordination | Talent evaluation | Workflow optimization‍
• Education: Bachelor's in Computer Science
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Executive Assistant
for Canadian Healthcare Founder/COO

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Who We Helped:  A fast-growing Canadian healthcare company with 9 medical clinics, 15 pharmacies, and a mission to make care more accessible across the Greater Toronto Area. While their clinical teams operate in-person, they’ve adopted a remote-first approach for their back-office operations.

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What They Needed: he company was looking for a highly organized professional to manage multiple calendars, inboxes, and administrative workflows across several business lines. The ideal hire would support C-level leaders, streamline communication, and proactively improve internal processes—with potential to grow into an Executive Operations Manager or Chief of Staff role.

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What They’re Paying: ~CAD $1,320/month (USD $969) (Full-Time, 40 hrs/week)

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Who They Hired: An experienced, highly organized support professional with a proven ability to anticipate needs, manage competing priorities, and enhance executive productivity. Their background in business administration and strength in tech tools made them a perfect fit to drive structure and efficiency across the company’s remote operations.

• Country: Pakistan 🇵🇰
• Level: Mid-level
• Experience: ~5+ years in administrative and executive assistant roles
• Skills: Calendar management | Project management | Data analysis | ChatGPT
• Education: Bachelor’s in Business Administration
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2 LATAM Technical Support Managers
for Global Fleet Management SaaS

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Who We Helped:  A fleet management solutions provider offering GPS tracking, IoT sensors, and SaaS platforms to optimize operations. Serving 3,000+ global clients, including PepsiCo and Emirates Airlines, they operate from Toronto, Dubai, New York, and Mexico.

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What They Needed: The company needed two strategic hires to strengthen both support and implementation—one focused on Latin American expansion, the other on global technical operations. The roles involved Tier 2 troubleshooting, IoT device support, API debugging, enterprise onboarding, customer success, fleet diagnostics, and collaboration across global teams.

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Who They Hired:

‍1) Customer Success Leader, a seasoned customer success professional with expertise in logistics automation, API integrations, and SaaS account management—well-suited to support the company’s expansion into Latin America. 

• Country: Colombia 🇨🇴
• Level: Senior
• Experience: ~6.8 years total | 3 years Head of Customer Success | 3 years Entrepreneurship & Innovation | Bonus experience in tech commercialization & transport coordination
• Skills: Logistics automation | API integrations | SaaS account management | LATAM expansion | Stakeholder engagement
• Education: Bachelor's in Business Administration (2017)

What They’re Paying: ~CAD $1,966–$2,157/month (USD $1,517–$1,664) (Full-Time, 40 hrs/week)

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2) Technical Support Specialist: an adaptable, trilingual professional (English, Spanish, Portuguese) with deep experience in Tier 1 and 2 support for SaaS platforms. They’ve built strong documentation systems, improved CSAT scores by 20%, and handled API troubleshooting and QA with precision. Their technical skills and focus on process optimization made them a strong fit to elevate the company’s global support operations.

• Country: Brazil 🇧🇷
• Level: Senior
• Experience: ~8+ years total | 2.1 years Trilingual Analyst | 1.6 years Help Desk Support Specialist | 2.6 years Support Specialist | 1.8 years Senior Support Specialist
• Skills: Tier 2 support | API troubleshooting | SaaS platforms | Workflow improvements | Client relationships | Fluent in English & Spanish
• Education: High School Diploma | Plans to enrol in an HR program for tech in Q2 | Remote classes to allow full-time work

What They’re Paying: ~CAD $2,445–$2,861/month (USD $1,887–$2,208) (Full-Time, 40 hrs/week)
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Operations & Growth Hires

for VC-Funded US Fintech Startup

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Who We Helped:  A mission-driven fintech startup helping families build generational wealth through automated investing. Their platform simplifies investing with managed portfolios, automated contributions, and transparent pricing. Backed by $2.5M in pre-seed funding, they serve forward-thinking professionals across the U.S. and offer a B2B API for seamless partner integrations. The startup is scaling rapidly with a fully remote team.

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What They Needed: This startup initially came to us seeking one strategic operator—but after seeing the caliber of talent available, they expanded the scope and hired three. The goal: accelerate growth across marketing, operations, product, and customer success. Top priorities included supporting founder-led B2B sales, analyzing onboarding metrics, coordinating marketing campaigns, managing investor relations, and thriving in a high-ambiguity environment.

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Who They Hired:

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‍1) Strategic Product Leader: A thoughtful and experienced product professional with a strong track record in fintech and crypto. She previously led products for fiat-to-crypto exchange apps and is known for her structured thinking, professional presence, and team-oriented leadership.

• Country: Nigeria 🇳🇬
• Level: Mid-Level
• Experience: ~4.7 years total | 5 months HR Assistant | 1.8 years Data Annotator | 2.6 years Product Manager
• Skills: Administration | Operations | Product management | Fintech
• Education: Bachelor’s in Insurance

What They’re Paying: ~CAD $915/month (USD $675) (Full-Time, 40 hrs/week)

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2) Strategy & Ops Generalist: An entrepreneurial professional with experience building and scaling tech ventures. Former COO who co-founded a social networking app for college students and scaled a B2B SaaS in hospitality tech to 20 clients with a $10M customer pool. Also built a nonprofit training underserved women in finance, achieving 85% placement within 6 months.

• Country: India 🇮🇳
• Level: Intermediate
• Experience: ~4 years total | 1.7 years Founder roles | 10 months Accounting Lead | 2.7 years Product & Operations
• Skills: Product management | Operations | User feedback | Slack
• Education: Bachelor’s in Commerce

What They’re Paying: ~CAD $952/month (USD $700) (Part-Time, 20 hrs/week)

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3) Product, Growth & Marketing Leader: A strategic product and marketing professional with a strong track record across product, project, and content roles. Their experience driving cross-functional execution and data-backed growth made them a strong fit for the company’s expanding SaaS portfolio.

• Country: Pakistan 🇵🇰
• Level: Senior
• Experience: ~7+ years total | 1.2 years Digital Content Strategist | 1.7 years Project Management Coordinator | 5 months Business Analyst | 11 months Digital Marketing Lead | 3.4 years Product Manager
• Skills: Stakeholder management | Product & project management | Google Analytics
• Education: Bachelor’s in Business Administration

What They’re Paying: ~CAD $2,720/month (USD $2,000) (Full-Time, 40 hrs/week)
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